There are so many social media channels available that it’s hard to keep up, but it’s important to be familiar with each platform at your disposal. And as you want to create brand awareness, you can’t afford to ignore what makes each one unique.
If you’ve found an interesting article you want to share with your ‘fanbase’, what platform do you upload it to? Facebook? Twitter? You probably think it doesn’t matter where you upload it: as long as it’s online, people might see it.
But it does matter. Each channel is unique. It has different resources, and there are different types of people there. You want to post your content to a platform where it will be appreciated and users will engage with it.
The four social media platforms we focus on at SWARM Social Media are Facebook, Twitter, LinkedIn  and Google+ because each brings something different, allowing us to provide a variety of content.
92% of business owners indicated that social media is important to their business, according to Forbes. In other words, getting it right can significantly impact your growth.
People use social media to learn new information, discover people and companies, keep updated with   news and share stories.
Facebook has a community culture.  People use it to connect with people they know. Many of us don’t accept invitations from people we don’t know. What this means to you is that you don’t want to just post information about your industry.
A recent study by Boston University found that people use Facebook to fulfil their need to belong and the need for self-presentation. People upload family pictures and share personal information on Facebook because they want to let people in on their lives. Private people tend to not update their Facebook profile regularly because they aren’t comfortable letting people in.
1. Share Your Feelings, Values And Thoughts 
Facebook is a space to express your private life. People should get to know you – not your business – by what you post. That means avoid over-promoting your website and contact information. If you’re wondering why your page is receiving few ‘Likes’, it’s probably because you’re doing just that.  Provide insight into who you are by creative posts that have personality.
2. Track Your Audience
Understand who is following you and post content they would find appealing. You can’t be selfish in social media. After all, you are posting content for other people to engage with.
3. Post Pictures More Than Text
There has been a move to becoming more visual, because people are more likely to read your post if there is an image accompanying it. This is because when people scroll their timeline, images are more eye-catching than text.
4. Add  Links To Relevant  Content 
You have a lot of room to write your status. The huge bonus to this channel is that people can share and ‘like’ posts they find interesting, so you show up on their friends’ news feed.
Twitter is the easiest social media platform to grow because you can connect with other users directly. With every tweet you upload, the ultimate goal is for people to retweet it, and then their followers to retweet, though that of course takes time and dedication.
The benefit of Twitter is  that you can easily connect with people from all around the world.
1. Make Conversation 
People love sharing their thoughts on Twitter and expect companies to have a social media presence. Don’t just put a tweet out there and expect people to ‘do something with it’. Ask questions to get a conversation rolling. You could even hold a regular Twitter chat where you answer questions.
2. Don’t Put Lengthy Tweets 
It sounds crazy that you only have 140 characters and I’m telling you to not use all of them.    But the idea of Twitter is that you can receive information quickly by scrolling through your timeline. If users see a lengthy post, they’re likely to skip it, especially as most people scroll through quickly before work, at dinner and in the evenings.
3. Use Text More Than Images 
Contrary to Facebook, text performs better than images, according to In addition, I encourage you to write tweets that contain a link—specifically to your website.  Share interesting articles and news you think your followers will be interested in too, even if it isn’t something from your website.
4. Use Quotes
You are an expert, you know what people want to know. Post motivational quotes to show that you are passionate about your industry.
5. Add A Call To Action
The best way to get someone to do something is to tell them. Post a link to your website with text saying ‘click here for more info’. Put things like ‘RT if you are  looking for an Accountant’ to get people to engage with you.
6. Tag Suitable People
If you decide to tweet a link to an article, why not try to find the writer on Twitter and mention them in your tweet?  The person may see this in their notifications and retweet, so their followers see your  account. It’s essential that you post for the right platform to sustain a strong social media presence.  Always think what your followers would want to read and see, to keep you focussed.


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