Lots of people talk about how unique their products and services are. Many times when I listen to them, I start yawning. Boring… Why? 2 main reasons: Sellers tend to look at their offerings from their perspective. How much did this cost me to produce? What features and benefits should I offer? Sellers can be lazy. They don’t have a clear sense of their market demographics, and they don't do the market research to validate the characteristics and size of their markets. What does that mean? Well, it usually translates into sellers becoming product pushers. And when sellers do that, they make it…