No, I’m not making fun of you, nor am I disparaging the visually challenged. I am simply asking if you have a vision for your business. If you don’t have one, you are flying blind.
Everyone needs a vision of where they are going. Why? Because if you don’t, where in the heck is your destination?
A vision statements needs to have certain elements in order to be clear and actionable:
- A revenue and profit target
- A time frame (we recommend 3-5 years)
- Clearly defined market segments
- A clearly defined product/service mix
Is a vision important to strategic direction? DUH!! If you don’t know where you want to go, where will you end up? Hmmm…
Your vision statement provides that context and is an important tool for a company to have for several reasons:
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Sets a long-term direction: A vision statement outlines the company’s long-term direction and provides a clear picture of what the company wants to achieve. It helps to guide decision-making and prioritize actions towards achieving the desired future state.
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Provides inspiration and motivation: A well-crafted vision statement can inspire and motivate employees, customers, and other stakeholders. It can create a sense of purpose and commitment to the company’s goals, which can help to improve engagement and productivity.
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Communicates the company’s values: A vision statement communicates the company’s values and priorities. It can help to build trust and loyalty among stakeholders who share those values.
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Helps to differentiate from competitors: A unique and compelling vision statement can help to differentiate the company from its competitors. It can attract customers, investors, and employees who share the company’s vision and want to be a part of its success.
- Provides a framework for strategic planning: A vision statement provides a framework for strategic planning. It helps the company to identify and prioritize initiatives that will move it towards its desired future state.
Call us to find out how to easily develop your own unique vision statement to help launch your business into the stratosphere!! It’s a lot easier than you think!!
