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SMART”Y” Goals? What’s That?

by | Jan 29, 2025

SMART vs. SMARTY Goals: 

Why Adding a “Why” Makes All the Difference

Introduced in the 1980s, the SMART framework provides a clear and structured way to set and achieve objectives. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By following this formula, individuals and organizations can set goals that are clear, actionable, and realistic.

But what if we told you there’s an even better way to set goals? Enter SMARTY goals. The “Y” in SMARTY stands for “Your Why”, and it transforms your goal from something you should do into something you’re excited to do. Simon Sinek, in his bestselling book Start With Why, highlights the profound impact of understanding the deeper purpose behind our actions. Incorporating the “why” into goal-setting taps into this principle and creates a stronger foundation for success.

Here’s why having SMARTY goals is better than just SMART goals:

1. The Power of “Why” Drives Motivation

SMART goals are great for providing clarity, but they can feel mechanical if you don’t understand the purpose behind them. Adding the “why” injects emotional energy into your goal. When you know why you’re striving toward something, you’re more likely to stay committed, even when the going gets tough.

For example:

  • SMART Goal: “Increase sales by 20% in the next quarter.”
  • SMARTY Goal: “Increase sales by 20% in the next quarter to build financial stability for my family and fund my dream vacation.”

The “why” turns a business target into a personal mission. That emotional connection keeps you focused and driven.

2. “Why” Aligns Goals with Values

One of the biggest pitfalls in goal-setting is pursuing objectives that don’t align with your core values or long-term vision. When you articulate the “why,” you ensure your goal isn’t just something that sounds good but is genuinely meaningful to you.

Ask yourself:

  • Why does this goal matter to me or my organization?
  • Does it align with my values, passions, or greater purpose?

For instance, if your organization’s value is “putting customers first,” your SMARTY goal might look like this:

  • SMART Goal: “Reduce customer wait times by 10 minutes by the end of the year.”
  • SMARTY Goal: “Reduce customer wait times by 10 minutes by the end of the year to create a more seamless and satisfying customer experience.”

The “why” keeps you rooted in your mission.

3. “Why” Fuels Resilience

Challenges are inevitable when pursuing ambitious goals. Without a strong “why,” it’s easy to lose steam or abandon the goal altogether. However, when you have a clear sense of purpose, you’re more likely to push through obstacles because the reward feels meaningful.

For example:

  • SMART Goal: “Run a marathon in 6 months.”
  • SMARTY Goal: “Run a marathon in 6 months to honor my late father’s passion for running and raise funds for cancer research.”

The emotional connection makes it easier to persevere when training gets tough.

4. “Why” Inspires Others

If your goals involve teamwork or leadership, adding a “why” can be the difference between compliance and enthusiastic collaboration. Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” When you share your “why” with others, you inspire them to rally around your vision.

For example:

  • SMART Goal: “Launch a new product by Q2.”
  • SMARTY Goal: “Launch a new product by Q2 to provide an innovative solution that helps small businesses save time and money.”

A compelling “why” can galvanize your team to work with passion and purpose.

5. “Why” Creates a Lasting Impact

SMART goals focus on how to achieve something. SMARTY goals focus on why you’re achieving it. This shift can lead to greater fulfillment, as you’re not just ticking boxes but working toward something that resonates deeply.

When you achieve a SMARTY goal, the sense of accomplishment isn’t just about hitting a target—it’s about realizing a vision. This creates a ripple effect, encouraging you to set more meaningful goals in the future.

How to Turn SMART Goals into SMARTY Goals

Converting a SMART goal into a SMARTY goal is simple:

  1. Start with the SMART framework.
  2. Ask yourself, “Why does this goal matter?”
  3. Write down your “why” as part of the goal statement.

For example:

  • SMART Goal: “Save $10,000 in the next year.”
  • SMARTY Goal: “Save $10,000 in the next year to add a new market segment and achieve my financial independence.”

Final Thoughts: The Heart Behind the Hustle

SMART goals provide the head—the logic and structure—to achieve your objectives. But SMARTY goals bring in the heart, connecting your goals to a deeper purpose. By understanding your “why,” you unlock the full potential of your efforts, ensuring that your journey is not only productive but also fulfilling.

So, the next time you’re setting goals, don’t stop at SMART. Add the “Y” and remind yourself why you’re doing what you’re doing. As Simon Sinek says, “When you know your why, your what has more impact, because you’re walking in or toward your purpose.”

What’s Your Next SMARTY Goal?

Take a moment to revisit your current goals and ask yourself: What’s my “why”? Send us an email and share your SMARTY goals—we’d love to hear what inspires you!