by Peter McCarroll | Oct 13, 2020 | COVID-19, Marketing
In these difficult times, you may find your business slowing down and sales harder to come by. Given this trend, establishing and maintaining connections with existing and potential customers have become more important than ever. So here are some simple tips to help... 
by Peter McCarroll | Sep 7, 2020 | Business, Marketing
It’s very rare these days that people just happen to find your business and become a client or customer with no work on your part. Your business has to grab people’s attention, turn curious visitors into leads and then convert those leads into sales. This... 
by Peter McCarroll | Aug 17, 2020 | Business, Marketing
Networking can be a key way to keep your business growing. Regardless of your industry or business size, it is hard to ignore the benefits of forming professional networks for potential partnerships, expanding your client base, and scaling up. However, while we are... 
by Peter McCarroll | Dec 3, 2015 | Marketing
If you want to improve, you have to measure your results in Twitter Analytics to see what isn’t working and, more importantly, what is. The good thing is, if you have a Twitter account set up, you can view your analytics for FREE. ‘Why do I need to see my analytics?’... 
by Peter McCarroll | Apr 1, 2015 | Business, Marketing
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online). Whilst ad extensions have been around for a number of months, it’s surprising... 
by Peter McCarroll | Mar 25, 2015 | Business, Marketing
The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46%...