by Peter McCarroll | Dec 3, 2015 | Marketing
If you want to improve, you have to measure your results in Twitter Analytics to see what isn’t working and, more importantly, what is. The good thing is, if you have a Twitter account set up, you can view your analytics for FREE. ‘Why do I need to see my analytics?’... 
by Peter McCarroll | Apr 20, 2015 | Marketing
We are now well on our way through 2015 and already talking the end of the year. But setting goals is a positive step to changing your future. Everyone wants more Twitter followers. Some make the argument that numbers don’t mean anything, but each number is a person,... 
by Peter McCarroll | Apr 1, 2015 | Business, Marketing
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online). Whilst ad extensions have been around for a number of months, it’s surprising... 
by Peter McCarroll | Mar 25, 2015 | Business, Marketing
The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46%... 
by Peter McCarroll | Mar 9, 2015 | Marketing, Online Marketing
Last month I gave you an overview of how to create a successful Google AdWords campaign. This month I want to give you a masterclass on creating your Google AdWords ads. Over the years, I’ve spent hundreds of thousands of pounds and dollars on AdWords. Right now we... 
by Peter McCarroll | Mar 1, 2015 | Business, Marketing
February was the month of ‘LOVE’ so I thought I’d open this month’s issue by focusing on your customers, clients or patients. More importantly, why we need to make them feel ‘LOVED’! (it was timely while I was preparing!) On average, and for a variety of reasons, most... 