by Peter McCarroll | Mar 30, 2017 | Business, Bookkeeping
Wonderful – welcome to the excitement of owning your own business.If you’re still in the early stages of starting a business here are some things you might want to do early: Incorporate a Company There are several advantages of trading as a Corporation... 
by Peter McCarroll | Jul 31, 2015 | Business
the economy continues to struggle, now is NOT the time to panic. In fact, if you follow our proven strategies, you can use the recession in your favour and capitalise on the weaknesses of your competitors. What may surprise you is that numerous studies dating back... 
by Peter McCarroll | Jul 13, 2015 | Business
Inventory often accounts for a large portion of your business’ current assets. Knowing how much to have on hand is a complex task. The very best of forecasts are seldom accurate and occasionally unforeseen problems do occur. Inventory management impacts different... 
by Peter McCarroll | May 10, 2015 | Business
If you’ve been exposed to any of our own media pieces (ads, letters, etc.) you’ll have noticed a high level of ‘personalisation’ in all of them. There’s a big reason for this… Adding any kind of ‘personalisation’ increases response significantly. Why? Because the... 
by Peter McCarroll | Apr 1, 2015 | Business, Marketing
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online). Whilst ad extensions have been around for a number of months, it’s surprising... 
by Peter McCarroll | Mar 25, 2015 | Business, Marketing
The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46%... 