If you’ve been exposed to any of our own media pieces (ads, letters, etc.) you’ll have noticed a high level of ‘personalisation’ in all of them. There’s a big reason for this… Adding any kind of ‘personalisation’ increases response significantly. Why? Because the...
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online). Whilst ad extensions have been around for a number of months, it’s surprising...
The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46%...
February was the month of ‘LOVE’ so I thought I’d open this month’s issue by focusing on your customers, clients or patients. More importantly, why we need to make them feel ‘LOVED’! (it was timely while I was preparing!) On average, and for a variety of reasons, most...
Recently I was asked ‘what is the best piece of advice you would give to a business owner for staying inspired?’. I could list stacks of ideas that would cover all the usual things like, getting a mentor, reading good books, going to conferences etc etc. ...
Without question, Google AdWords is one of the best marketing tools to use for your business. Since it really is one of the strategies you should be using, I’ll use the time we have this month to give you a general overview of how to get results, and in a later...
